The Google Core Update for May 2020 is finished. This means that it is completely rolled out. Unfortunately for many SEO companies, the response of the industry is a negative one. This is largely because there are very big brands that are ranked in the top positions for numerous keywords. Is this a good thing or a bad thing? Lets go through some complaints to figure it out.
Social Media Ranking Domination
A very common complaint about the May 2020 core update is that search engine results started to show up several social media pages, like Pinterest. From one perspective, this is actually normal because so much of the content that people search for these days is related to current events. On the other hand, the appearance of some of the results leads to many thinking that the update is full of flaws.
A particularly worrying thing is that there are many screenshots of searches that are dominated by Pinterest listings. The listings just feature albums with hundreds of photographs. There is no good content, so the idea that Google favors high quality content is drastically compromised.
Big Brands Dominate Searches
Another feedback that was common was that the very big brands started to dominate results. Amazon was the one that was mostly presented. Many specialists said that when they look for many keywords, most of the first results are just listings on Amazon.
The fact that most of the listings are Amazon, Etsy, and eBay led to many thinking that this is just a revenue tactic from Google.
While it is completely normal that some of the results are dominated by the big brands, the weird thing is that there are many searches presented online as proof of double listing. This means that for a keyword search, two pages featuring the same actual content from a big brand like Amazon appear. Obviously, many SEO specialists are bothered by this and they think that this can drastically reduce revenues for smaller websites.
Etsy Dominates Handmade Searches
The strangest report that is connected with the Google May 2020 core update is that Etsy is now associated with handmade. Examples of some of the queries that are dominated by Etsy results include socks, bongos, and fishing flies. In the case of bongos, the keyword phrase is actually dominated by 2 results coming from Etsy, 2 from eBay, 1 from Amazon, and 1 from Pinterest. This is indeed something that was reported by the top digital marketing blogs and is signaling a problem with the algorithm.
Google Adjusting Its Algorithm For The Coronavirus Pandemic?
According to TechnologyReview.com, AI is now disrupted by the changes that take place in the behavior of humans because of the coronavirus pandemic. The algorithm Google uses does use machine learning and AI models. While marketers work hard to adapt to the pandemic, Google surely tries the same thing but its technology might be flawed.
Technology Review suggerisce praticamente che Google potrebbe aver apportato modifiche all'algoritmo in risposta alla sua IA interessata. Questa sicuramente una possibilit che potrebbe portare a un aumento di ci che le persone hanno fatto di pi durante la pandemia, che fare acquisti comodamente da casa, lavorare di pi su progetti fatti a mano e navigare sui siti di social media.
Per riassumere, l'aggiornamento principale di Google del maggio 2020 terminato. Anche se non sappiamo molto sul pieno impatto delle modifiche, chiaro al 100% che qualcosa non va. Stiamo esaminando molti specialisti SEO che pensano che l'algoritmo non funzioni come dovrebbe. Ci dovuto al dominio dei risultati di ricerca da parte degli elenchi che non dovrebbero essere presenti, inclusi i doppi elenchi di etsy e Amazon.
Finora, ancora all'inizio della fase di implementazione passata e devono essere raccolti pi dati. Tieni presente che queste sono solo le prime cose che sono state notate dagli specialisti di tutto il mondo che lavorano con alcuni dei marchi pi grandi. Non chiaro l'impatto dei marchi pi piccoli. Allo stesso tempo, se si tratta di qualcosa di generale e i risultati della ricerca sono per lo pi come sono riportati ora, una certezza che Google far qualcosa per modificarlo, anche se potrebbe essere necessario un altro aggiornamento di base.